Thursday, May 5, 2016

Is Apple the new IBM?

Fewer people are flocking to apple these days. I wonder if Apple has lost its edge, or out of vision losing it? Have they lost sight on what made them great?
When apple came in to prominence it was because of cutting edge professional programs, such as Final Cut, Aperture and such. Now days these robust programs are obsolete and becoming extinct. Final Cut used to compete with Avid. In fact it nearly put the editing giant into annals of history. Editors flocked to the program and loved the workability and tools it brought in a package that was affordable. Another innovative program was aperture, no longer available. It was a venture into professional photography. When apple introduced Final Cut pro, most editors including myself flocked to it. Thinking it would continue to lead and expand its lead on the competition. Oh how I wish that were true. It still is a good program but instead of setting itself apart from other editing software, it dumbed down the system and made it more like them. A program like adobe premiere suddenly became a viable alternative.
Come on apple you are better than that..... or at least you used to be..

BHM

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